DraftKings Launches Mobile Sportsbook App in Iowa

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DraftKings entered the already crowded mobile and online sportsbook market in the state of Iowa on Wednesday, teaming with Wild Rose Entertainment to be offered via three casinos in the Hawkeye State.

The Wild Rose casinos in Clinton, Emmetsburg, and Jefferson will be able to register bettors in person for DraftKings’ mobile app and online sportsbook, raising the number of casinos linked to a mobile and online sportsbook to 13 among the state’s 19 casinos.

Iowa requires in-person registration in order to use a mobile app or bet online, a provision that sunsets Jan. 1, 2021.

“Draft Kings has seen steady fan engagement in Iowa during the last few months at our three Wild Rose sportsbooks across the state, and we couldn’t be more excited to provide customers with our state-of-the-art mobile sports-betting platform,” said Matt Kalish, President, DraftKings North America and company co-founder. “We have worked diligently to perfect our sportsbook product since it launched in 2018, and starting today, we’re proud to offer Iowans a safe and responsible place to wager on sports — one that can be accessed conveniently from the palm of their hands.”

Overall betting in the state of Iowa has remained close to unchanged over the last three months, finishing just shy of $60 million in total handle in November, December, and January, according to figures released by the Iowa Racing and Gaming Commission. There was a 2.1% dip in month-over-month handle in January to $58 million, and online wagering accounted for 58.3% of that total with a record handle of $33.84 million.

DraftKings raises number of mobile skins in Iowa to six

DraftKings will not lack for competition as it joins William Hill, Bet.Works, PointsBet, IGT, and Gaming Innovation Group (GIG) among mobile offerings in Iowa. GIG was the most recent entry prior to DraftKings, launching a mobile app in mid-December for the Hard Rock Sportsbook in Sioux City.

“We believe DraftKings is offering the best mobile app yet to Iowa sports betting enthusiasts,” said Tom Timmons, President and COO of Wild Rose. “Since we opened the sportsbooks, we have been deluged with requests for the app. We are happy to offer it now, with the NCAA basketball tournament just around the corner.”

William Hill, Bet.Works, and DraftKings comprise 10 of Iowa’s 13 mobile offerings, with William Hill operating a state-high four. That includes Prairie Meadows Racetrack and Casino, which accounted for about 55% of Iowa’s overall internet handle in January with $18.6 million. Even with the gradual influx of competitors in the market, William Hill remains the dominant platform in Iowa and accounted for 76% of the mobile handle in January.

Image credit: Shutterstock

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Chris Altruda

Chris Altruda has been a sportswriter with ESPN, The Associated Press, and STATS over more than two decades. He recently expanded into covering sports betting and gambling around the Midwest.

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